When Success Asks Something of You
You have worked hard. Maybe the business is growing, maybe a deal came through, maybe your parnassah has finally settled into something steady. There is money coming in. And somewhere inside, you feel the pull: what does Hashem want me to do with this?
That pull is real. It is the voice of something the Torah planted in us thousands of years ago. The practice of maaser (tithing) goes all the way back to the Chumash. In Sefer Devarim (the Book of Deuteronomy), Hashem tells us plainly: set aside a tenth of everything your field produces. The Gemara in Taanis (9a) takes it even further, reading the doubled language of the pasuk “aser te’aser” as a promise: “aser bishvil she’tisasher”, tithe so that you become wealthy. Giving maaser is not just an obligation. It is a conversation between you and Hashem about trust, gratitude, and what your success is really for.
Before You Learn This
Before you read these pesukim, pause. Think about what Hashem has given you this month, this year. Not just the money, but the ability to earn it, the health to work, the people who depend on you. Let your heart soften with hakoras hatov before you say a word:
Ribono Shel Olam, everything I have comes from You. The work of my hands is only successful because You bless it. I want to give back from what You have given me. Help me calculate my tithe with honesty. Help me give with a full heart, not a grudging one. Open my eyes to see the people who need my help, and open the gates of brachah so that my giving leads to even more giving. In the zechus of Rabbi Meir Baal Haness, hear my tefillah. Elokah d’Meir aneni.
If giving tzedakah, add:
In the zechus of the tzedakah I am giving to Rabbi Meir Baal Haness Charities, may Hashem bless the work of my hands and open the doors of parnassah wide. As I care for Torah scholars and the poor in Eretz Yisrael, may Hashem care for me and my family with abundance and peace.
Devarim 14:22-23: The Mitzvah of Giving Maaser
עַשֵּׂר תְּעַשֵּׂר אֵת כׇּל־תְּבוּאַת זַרְעֶךָ הַיֹּצֵא הַשָּׂדֶה שָׁנָה שָׁנָה
וְאָכַלְתָּ לִפְנֵי יְהֹוָה אֱלֹהֶיךָ בַּמָּקוֹם אֲשֶׁר־יִבְחַר לְשַׁכֵּן שְׁמוֹ שָׁם מַעְשַׂר דְּגָנְךָ תִּירֹשְׁךָ וְיִצְהָרֶךָ וּבְכֹרֹת בְּקָרְךָ וְצֹאנֶךָ לְמַעַן תִּלְמַד לְיִרְאָה אֶת־יְהֹוָה אֱלֹהֶיךָ כׇּל־הַיָּמִים
Aseir t'aseir eis kol t'vuas zarecho, hayoitzei hasodeh shonoh shonoh.
V'ochalto lifnei Hashem Elokecho bamokoim asher yivchar l'shakein sh'moi shom, ma'sar d'goncho tiroishcho v'yitzhorecho uv'choirois b'korcho v'tzoinechu, l'ma'an tilmad l'yiroh es Hashem Elokecho kol hayomim.
Aser te'aser et kol tevuat zar'echa, hayotze hasadeh shanah shanah.
Ve'achalta lifnei Hashem Elohecha bamakom asher yivchar leshaken shemo sham, ma'asar degancha tiroshcha veyitzharecha uvechorot bekarcha vetzonecha, lema'an tilmad leyir'ah et Hashem Elohecha kol hayamim.
You shall surely tithe all the produce of your seed, that which comes forth from the field, year by year.
And you shall eat before Hashem your Hashem, in the place that He will choose to rest His name there: the tithe of your grain, your wine, and your oil, and the firstborn of your cattle and your flocks, so that you may learn to fear Hashem your Hashem all the days.
These two pesukim sit at the heart of parshas Re’eh. The Torah is speaking to a nation about to enter Eretz Yisrael, about to plant fields and build homes and earn a living for the first time as a free people. Before any of that begins, Hashem says: remember where it comes from. Set aside a tenth. The Gemara (Taanis 9a) derives from the doubled language of “aseir t’aseir” a remarkable promise: give your tenth, and Hashem will make you wealthy. The Tosafos explain that this is the one area where the Torah actually permits us to test Hashem, as the navi Malachi (3:10) says: “Test Me in this.” In the area of ma’aser, unlike other mitzvos, the Torah / nevi’im explicitly allow a person to give properly and then see whether Hashem sends the promised abundance.
The Words To Hold On To
Aseir t’aseir “You shall surely tithe”
The Torah doubles the word. Not just “tithe,” but “you shall surely tithe.” Chazal in Taanis 9a read it as aseir bishvil shetitasher — tithe so that you may become wealthy. And the Gemara does not leave that as a passing wordplay. It goes on to say that although one may not generally test Hashem, in the matter of maaser this is the exception, based on Malachi 3:10: “Test Me now with this … if I will not open for you the windows of heaven and pour out blessing beyond measure.” This is one of the rare places where Torah speaks in the language of an explicit promise. If giving feels frightening, the answer here is not only that the money is not lost. It is that Hashem attached brachah to this mitzvah and told a person to trust Him with it, and he will merit an abundance of brachah from Hashem.
Kol t’vuas zarecho “All the produce of your seed”
The Torah says “all.” Not part. Not the extra. Everything that your work produces. The Rema (Yoreh De’ah 249:1) records the custom to give maaser from monetary income, not only agricultural produce. When you sit down to calculate your tenth today, from your salary, your business profits, your investments, you are doing the same thing a farmer in Eretz Yisrael did three thousand years ago. You are looking at everything Hashem gave you and saying: a tenth of this belongs to something bigger than me.
L’ma’an tilmad l’yiroh “So that you may learn to fear”
This is the reason the Torah gives for tithing. Not “so that the poor will eat,” though of course they will. Not “so that Torah will be learned,” though of course it will be. The Torah says: so that you will learn yiras Shamayim. Giving away a tenth of your income changes something inside you. It loosens the grip that money has on the heart. It teaches you, month after month, that Hashem is the source and you are the channel. That is what yirah means here. Not fear as in dread, but awe. The recognition that your parnassah is not really yours.
Shonoh shonoh “Year by year”
The Torah repeats “year” twice. Tithing is not a one-time act of generosity when things are going well. It is a rhythm, a structure, something you build into the way you live. Good year, give your tenth. Harder year, give your tenth. The consistency is the point. The Chofetz Chaim writes that a person who gives consistently builds a pipeline of brachah that does not stop flowing. When you set up your giving as a steady practice, not waiting for the mood to strike, you are telling Hashem: I trust You not just today, but every year.
How to Give Maaser in Practice
Set your kavanah before you begin. Think about the specific income you are tithing. Let it register that this money passed through your hands because Hashem chose to send it your way. Your tithe is not just numbers on a page. It is a mitzvah and an act of emunah.
The main thing is the giving itself. You are not giving because of a feeling, a custom, or a segulah alone. You are giving because Hashem commanded us to support those in need. If saying these pesukim helps you give with more focus and sincerity, you may say them. But the mitzvah is fulfilled through the actual tzedakah.
Halachah also teaches that there are laws of priority in tzedakah. A person must give with thought and responsibility. Those closest to your obligation come first, such as needy family members. From there, the circle widens to other relatives, local poor, and broader communal needs. Many people also make a point of helping poor families in Eretz Yisrael as part of their tzedakah.
Tefillah and tzedakah are deeply connected. When you say these words and then actually give, you are turning your thoughts toward Hashem and putting your emunah into action. Giving to Rabbi Meir Baal Haness Charities in the zechus of the great Tanna is asking Hashem to hear your tefillah in the merit of this tzaddik and your own act of chesed. After saying these pesukim, some also add: Elokah d’Meir aneni.
Give Tzedakah in the Zechus of Rabbi Meir Baal Haness
The Gemara (Avodah Zarah 18a-18b) tells us that Rabbi Meir Baal Haness sister-in-law was held captive by the Romans. The situation seemed impossible. Rabbi Meir went to bribe the prison guard, and when he was afraid of the consequences of releasing her, Rabbi Meir taught him to say “Elokah d’Meir aneni” and he would be protected. Through these words, miracles were performed. When we daven to Hashem with these powerful words, we are asking Hashem to answer our plea in the zechus of this great tzaddik who merited miracles.
When you give tzedakah through Rabbi Meir Baal Haness Charities, you are connecting your act of tithing to the zechus of one of the greatest Tannaim. You are asking Hashem to hear your tefillah in the combined merit of this tzaddik and your own generosity. Generations of Yidden have given in his zechus at moments when parnassah felt uncertain and brachah felt far away.
Rabbi Meir Baal Haness Charities was founded in 1799. The scholars at the kever of Rabbi Meir in Tiberias daven for those who reach out to them. The charity supports Torah scholars and the poor in Eretz Yisrael. When you direct your giving there, you are keeping alive a tradition of giving that stretches back centuries.
Give Tzedakah in the Zechus of Rabbi Meir Baal Haness
Living Maaser Every Day
Maaser works best when you build a system around it. The first step is knowing your numbers. If you earn a salary, many people calculate maaser on the income that remains after direct taxes. If you run a business, maaser is generally calculated on profit after legitimate business expenses, not on gross revenue. Sit down once a month or once a quarter, write down what came in, and calculate ten percent. For the exact rules in your case, ask a rav.
Open a separate bank account or use a simple spreadsheet to track your giving. This removes the guesswork and the guilt. You are not scrambling to remember what you gave or wondering if you gave enough. Everything is clear.
Ten percent is the standard measure of maaser. Shulchan Aruch, Yoreh Deah 249:1 describes one-fifth as a higher level for those who are able to give more. Start at ten percent. If Hashem blesses you further, you can grow into chomesh over time.
If you are not sure where to direct your giving, speak to a rav. Helping needy relatives, supporting Torah causes, assisting a neighbor who lost a job, and helping struggling families in Eretz Yisrael can all be valid uses of maaser. Using maaser for your own child’s yeshiva tuition is more complex and should be asked case by case. A financial advisor who understands halachah can also help you structure larger giving in a tax-efficient way. The practical side matters. Hashem gave you sechel alongside the mitzvah.
The Torah’s original tithe in Devarim 14:22 concerns agricultural produce. In halachic application, these agricultural tithes are land-dependent. Separating a tenth of monetary income for tzedakah is a longstanding and widely accepted practice discussed by many poskim, with support drawn in part from Taanis 9a, though its precise legal status is disputed.
Many poskim treat bona fide business expenses as deductible before calculating ma'aser, so business owners generally calculate on net profit. For salaried income, many calculate based on net income after mandatory taxes or deductions, but details can vary. Ask a rav if you are unsure, and then be consistent in the method you use.
This is a real halachic dispute. On one side, a parent has obligations regarding a child’s Torah education, and maaser is generally not used for expenses one is already obligated to pay. On the other side, support for children beyond one’s strict obligation can, in some cases, be treated as tzedakah. The practical ruling depends on the child’s age, the type of tuition, the family’s finances, and the posek being followed, so a rav should decide the case.
It means “tithe so that you become wealthy.” The Gemara derives this teaching from the doubled language in Devarim 14:22 . It is one of the only areas where the Torah permits us to test Hashem, as the navi Malachi says: “Test Me in this, and see if I do not open the windows of heaven and pour out blessings beyond measure.”
Rabbi Meir was a great Tanna whose cry of “Elokah d'Meir aneni” saved his captive sister-in-law from the Romans. Giving tzedakah in his zechus is asking Hashem to hear your tefillah in the combined merit of this tzaddik and your own act of chesed. Rabbi Meir Baal Haness Charities, founded in 1799, supports Torah scholars and families in Eretz Yisrael.
A Blessing for Your Giving
When a Yid feels the pull to give back from what Hashem has placed in his hands, that itself is a brachah. The desire to give properly, to fulfill the mitzvah of tzedakah the way it ought to be done, is a sign that one’s neshamah is awake and attuned to its purpose.
May Hashem continue to bless the work of your hands. May your parnassah grow, not so that you can hold onto more, but so that you can give more. May the tenth you set aside open gates of brachah you did not know existed. May you never feel the tightness of scarcity, and may your children learn from watching you that giving is not losing. And may you always have the clarity to see that everything you have was placed in your hands by the One who owns it all.
You can submit a prayer request to the scholars at the kever of Rabbi Meir in Tiberias at no cost, they will daven for you through Rabbi Meir Baal Haness Charities. And if you would like to give tzedakah in Rabbi Meir’s zechus as well, your kindness will rise together with your prayer.